Matra Type is the independent design and research practice of award-winning typeface and graphic designer, Pooja Saxena. This one-woman studio’s work focuses on design in and for Indic scripts, notably Devanagari, and studying typographic visual languages from India. Pooja is a devoted collector of ephemera and chronicler of street lettering.
RECENT WORK
With clients ranging from Apple and Google Fonts to Zubaan Books and the Centre for Internet & Society, recent work includes multilingual branding for a local medical practice, Gulmohar Healthcare; and custom Devanagari lettering for a literary magazine.
PUBLISHING
India Street Lettering zines celebrate the diversity of letterforms on signages in India’s streets. Like turns of a kaleidoscope, they illuminate patterns — established and unexpected — to expand our understanding of typographic forms and styles, and the conventions for their use.
