An award-winning typeface designer, lettering artist and typographer, Pooja Saxena divides her time between being a team member at TypeTogether, and her own independent practice, Matra Type.


At Matra Type, her work focuses on design in and for Indic scripts, notably Devanagari, and studying typographic visual languages that emerge in India. She is a devoted collector of ephemera and chronicler of street lettering, and writes a newsletter about type and design curiosities called I Spy with my Typographic Eye.

Pooja studied communication design at the National Institute of Fashion Technology, New Delhi (India), followed by typeface design at the University of Reading (United Kingdom), where she was supported through the Monotype Imaging Studentship. Afterwards, she interned with the fonts team at Apple. In addition to working with a range of Indian and international clients, she has contributed to libre typeface projects for GNOME, Google Fonts, and the Access to Knowledge programme at the Centre for Internet & Society.

As a senior designer and project manager at TypeTogether, Pooja designs and engineers fonts, as well as researches and writes. She was part of the team that developed Adelle Sans Devanagari, and is lead designer for the upcoming Bree Devanagari. Most recently, she was co-editor and one of the lead researchers for Primarium, a groundbreaking educational effort to document different models of handwriting that are taught to primary school students around the world.

Pooja is a member of Alphabettes.

 
 

SELECTED CLIENTS

Apple Inc.

Asia Art Archive

The Centre for Internet and Society

Champaca Bookstore & Library

Chawla Art Gallery

Consulate General of Italy in Bengaluru

FontLab

Fontwala

Google Fonts

Glyphic

ThePrint

Storyweaver

Samsung Design

Zubaan Books

LECTURES & WORKSHOPS

Type & Identity
Guest lecture for students of the Latin Two course of the Practica Program exploring ways of disrupting the traditional design canon by centering local histories (Online, March 2024).

India Street Lettering: A Typographic Archive in the Making
Public lectures at Bangalore International Centre (Bangalore, June 2023) and during BLAG Meet: Inside Issue 04 (online, March 2024) focused on the decade-long effort to document the public lettering in India.

I Spy with my Typographic Eye
Reflective talk at TypeLab looking back at a year of design research and writing for Pooja’s eponymous newsletter (Online, June 2023).

Multicultural/Multilingual
Guest Lecture for students of the Global Typography course at the Maryland Institute College of Art, Baltimore (Online, April 2023).

RECOGNITION

Gold in Digital Design for Social Change at the Indigo Design Awards for Primarium, where Pooja was co-editor and lead researcher (2024)

Bangalore International Centre’s B·LORE Grant to develop a short film about street lettering in Bangalore’s M.G. Road (2023)

Third position in the Granshan Type Design Competition – Non-Latin Category for Adelle Sans Devanagari, for which Pooja contributed as a lead designer (2019)

Publishing Next Award for Book Cover of the Year - English for Centrepiece: New Writing and Art from Northeast India (2018)

Monotype Imaging Studentship to pursue MA in Typeface Design at the University of Reading (2011)

First place in FontStruct Competition “Illustration” for the design Rise of the Cellphone (2011)

 
 

JUDGING & JURIES

Type Design judge for the D&AD Awards (2022)

Type Design judge for the D&AD Awards (2021)

Typography judge for Art Director Club’s 99th Annual Awards (2020)

Book cover design judge for Publishing Next Awards (2019)

Member of the final review jury for the first semester studio of the Masters in Social Design programme at Ambedkar University, New Delhi (2018)

 

SELECTED PRESS

Better Letters / India Street Lettering zines
The first batch of India Street Lettering zines featured in the Book Club section of the world’s only magazine about sign painting

Deccan Herald / Online Archive of Street Lettering
Feature on India Street Lettering, a decade-long effort to document street lettering in India

Femme Type
Featured in the publication that celebrates the typographic achievements of women designers from around the world

Scroll.in / Indian streets are ruled by charming homegrown fonts
A feature on my 36 Days of Type project about Indian street lettering.

Adobe Create Magazine / 10 Women Type Designers
Was featured in this article showcasing ten women type designers from across the world and selected work from them.

AIGA Eye on Design / Type Tuesday
Angela Reichers interviewed me about Guru Gomke, a Santali typeface I designed for Centre for Internet and Society.

Make in India
I was interviewed for Condé Nast Traveller’s publication Make in India about type design, side projects and what it means to make in India.